We protect what we love.

SharkSafe Barrier – Bottom up movement

The SharkSafe BarrierTM (SSB) was conceptualized in 2012, by merging in one single technology two efficient shark deterrents: large ceramic magnets and the visual appearance of a thick forest of kelp.

Since 2012 the results of the tests conducted on sharks with the SSB were published on peer review scientific journal. Through all the experiments, what soon became clear is that sharks do not like to cross the SSB, not even when attracted through it with the smell of their favorite fishes.

Despite the shark research results were positive, the

route to commercialization was still long, and the power of the South African waters made the progresses on the engineering tests painfully slow and expensive. Fortunately, the SSB proved to resist the notoriously strong waves of the South African coast, and makes it well suited for being deployed behind surfers in similarly wavy environments.

This year we successfully completed the very first oversea installation in Reunion Island in January (in collaboration with CRA, Shark Risk Management Centre, Réunion), we cannot wait to stop shark-culling for good.

shark safe barrier surface

So, after seven years of work on this eco-friendly alternative to protect people from sharks (and vice versa), it is time to expand our team.

We realized that local governments are very reluctant to invest public funds on new technologies, no matter how tested they are, so we decided to make our mission everyone’s mission

We realized that this is no longer a work that can be achieved by a handful of passionate scientists and conservationists, and it must become a global plea to stop the unjustifiable cull of marine life by shark nets and drumlines. 

shark caught in net

There are thousands of likely minded people in the world that realize the importance of saving sharks and all the other marine creatures currently being killed by drumlines and shark nets. Thousands of people asked for the removal of the nets and raised awareness in the past, but their efforts were time and again stopped by the official excuse of lack of alternatives. 

This official excuse is no longer valid. 

It is our hope that when enough people will stand with us and support the use of the SSB to protect surfers without harming the marine environment, we will get a step closer to really make this happen.


Get involved!

Alarming drop in Great White shark numbers

Cleanup Initiative

Be part of our dive site cleanup conservation project by raising awareness as well as giving hands-on help. Everyone is welcome, divers and non-divers.

We Protect what we Love... be part of the movement!

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SharkSafe Barrier



The first eco-friendly shark specific product to protect people and sharks. This innovation provides an eco-friendly alternative that will aid in biodiversity conservation and will reduce shark attacks and anxiety on beachgoers.
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We realized that local governments are very reluctant to invest public funds on new technologies, no matter how tested they are, so we decided to make our mission everyone’s mission.
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SharkLife Conservation

SharkLife Conservation

Understanding shark behaviour and biology is the first step towards conserving them.

Shark Courses

Aim 1
To develop a compassionate desire to conserve sharks by replacing the "Jaws" syndrome with positive understanding and respect.
Aim 2
Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices.
Aim 3
Evolve shark populations into sustainable living resources by promoting educational ocean experiences for all South African’s.

Dive Against Debris®

Project AWARE’s flagship citizen-science program, Dive Against Debris®, empowers scuba divers to remove marine debris from the ocean and report data on the types, quantities and locations of materials collected.

Do you need a buddy or like-minded group to dive in with? Join us on our Dive Against Debris dives.

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Sodwana Bay & Protea Banks

Shark & Dive Conservation Tour

Join us!

This tour will take place in KZN where we combine a visit to Sodwana Bay with Protea Banks. Experience the beautiful reefs of Sodwana Bay coupled with the famous sharks of Protea Banks.
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Mafia Island Trip

Mafia Island Trip
Price From: R 30 999 pp sharing
21-29 November 2024
Dive into Paradise: Explore Mafia Island's Legendary Reefs and Swim with Majestic Whale Sharks! 🌊🦈 Don't miss the chance to experience the thrill of snorkeling with gentle giants in one of the world's top diving spots. Click here for an unforgettable adventure! 🌟🐠